There are a variety of marketing strategies and tactics that businesses can use to promote your services. Some general tips and tactics include:

1. Clearly communicate the value of your service: Make sure that your marketing message clearly communicates the benefits and unique value of your service to potential customers.
2. Use social proof: Include testimonials, case studies, and other forms of social proof in your marketing to build trust with potential customers.
3. Optimize for search engines: Make sure that your website and online profiles are optimized for search engines so that potential customers can easily find you when searching for services like yours.
4. Network and build partnerships: Network with other businesses and organizations in your industry to build partnerships and gain access to new audiences.
5. Use content marketing: Create valuable, informative content that targets your ideal customer and positions your business as a thought leader in your industry.
6. Use email and SMS marketing campaigns: Build an email and SMS list of your customers and engage them with personalized offers and promotions to increase repeat business.
7. Leverage the power of video: Create a video explaining the features and benefits of your service. With video consumption on the rise, video marketing can be a powerful tool to grab audience’s attention and build trust.
8. Offer a free trial or consultation: Offering a free trial or consultation can help potential customers experience the value of your service before making a commitment.

It’s important to note that not all tactics will work for every business and it’s essential to find what works for your specific service. Continuous testing and measurement of different strategies would help in finding the most effective approach.