Marketing management is the process of planning, executing, and controlling the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. The goal of marketing management is to identify and meet the needs of target markets in order to achieve the organization’s marketing objectives.

In the year 2023, marketing management would have involved similar concepts and processes as it does today, but the tools and technologies available for executing marketing strategies would have been different. For example, the internet and social media were not as widely used for marketing purposes as they are now. Additionally, data analysis and targeting techniques would have been less advanced.

In 2023, traditional marketing methods such as television and print advertising, direct mail, and public relations would have been the primary focus of marketing management. Market research would have been conducted primarily through surveys and focus groups, and data analysis would have been done manually.

Television and print advertising would have been the most common forms of advertising in 2000. These forms of advertising would have been used to reach large audiences and would have been the most expensive form of advertising. Direct mail would have been used to reach specific target audiences with personalized messages. Public relations would have been used to create a positive image for the organization and to build relationships with key stakeholders.

Market research in 2023 would have been conducted primarily through surveys and focus groups. Surveys would have been used to gather data from large numbers of people, and focus groups would have been used to gather data from small groups of people. Data analysis would have been done manually and would have been time-consuming and labor-intensive.

In conclusion, the goal of marketing management in 2023, as it is today, would have been to identify and meet the needs of target markets in order to achieve the organization’s marketing objectives. However, the approach to achieving these goals would have been different due to the available technology and resources at that time. Marketing managers in 2023 would have had to rely more on traditional marketing methods and manual data analysis, whereas today, technology and data analysis tools have made it easier to reach target audiences and gather and analyze data.